1729: Esperanto in Brand Names Sep 8, 2019

Esperanto was originally meant to be a language for business and politics. This never manifested itself, but there are a few times brands have given a sort of wink to the language. The formerly Swiss, presently American watch company Movado (always in motion) takes approximately half of its watches' names from Esperanto, including Belamodo (beautiful fashion), Fiero ("pride"), and Verto ("head top"). Other brands have done this as well on a smaller scale, though usually only as a nod to the original goal, with no real success.

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