The Stories, Psycholinguistics Emmett Stone The Stories, Psycholinguistics Emmett Stone

2232: Nacirema Jan 24, 2021

'Nacirema' is a term used in sociology as a way to describe American or otherwise broadly Western behaviors in a way one might do for other cultures in a somewhat voyeuristic manner. The term was coined in 1956 as a reverse of the spelling of 'American' and was first used in the article "Body Ritual among the Nacirema" as a satirical piece describing mid-50's grooming, pharmaceuticals and basic aspects of history in the way some might describe foreign, tribal cultures. Though initially just published as a one-time event in American Anthropologist, several other papers by other authors came to use this term for similar effect.

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