951: big apple Jul 17, 2017

The nickname 'big apple' as a reference for New York City for a long time had no clear origin, but did have a great amount of folk-etymology surrounding it. More recently, etymologists agree on having found an answer. The first recorded use of the phrase was in 1909 from Edward Martin "Kansas is apt to see in New York a greedy city… It inclines to think that the big apple gets a disproportionate share of the national sap…". Here, and in other instances following this, the association of the city to big apples is thought to be from the idea that things were especially big, both in terms of grandeur but also that there was a lot of money in the area. Though the moniker faded out of use in the 1960's, it was brought back in a tourism-campaign in the 1970's, not to showcase wealth, but to give the impression of cleanliness and brightness to counter the popular image that the city was dirty.