2018: moxie Jun 24, 2020

Slogans can be pretty powerful. Obviously, the intended influence of an advertisement is to effect someone to buy something, but sometimes the effects are further reaching. For instance, moxie is a branded soft drink, but the word 'moxie' now means 'determined character; daring'. This is due to intense marketing of the soda company through ads in a variety of media depicting the 'moxie man'.

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